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Home > Departments > Human Development & Consumer Sciences > Course Descriptions


 


HDCS 3304


Visual Merchandising


Visual Merchandising focuses on promoting store image and sales through visual presentation of merchandise and store design.

Course Topics Include:

  • Why Do We Display
  • Color and Texture
  • Line and composition
  • Lighting
  • Types of Display
  • Store Exteriors
  • Window Displays
  • Store Interiors
  • Mannequins
  • Fixtures
  • Getting Attention
  • Graphics and Signage
  • Visual Planning
  • Point-of-Purchase Displays
  • Exhibit and Trade Show Design
  • Fashion Shows